We understand that there are specific moments when our Red Bull can be consumed. Red Bull Energy Drink is appreciated worldwide by top athletes, students, and in highly demanding professions.Īs we are a functional product that keeps consumers focused/alert and to boost and maintain energy levels. A brand new product category - Energy Drinks - was born. He developed a new product and a unique marketing concept and launched Red Bull Energy Drink on Apin Austria. Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid-1980s.
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